The freelance revolution is transforming the way businesses operate. Businesses are realizing how much can be gained with remote talent and workers are realizing how much freedom and flexibility comes with freelancing. To stay competitive, businesses need to adapt quickly.

Here are key areas to focus on as you prepare your business for the untapped potential of the freelance economy.

1. Define Your Company Culture

A clear company culture helps attract the right freelance talent. What values do you stand for? How do you collaborate? These principles guide your freelance hires, helping you find candidates aligned with your mission.

For example, if your business prioritizes innovation, communicate that in job postings and during onboarding. Freelancers integrated into your culture are more likely to stay long-term and contribute effectively.

2. Leverage AI for Team Management

Managing remote teams across time zones can be complex. AI tools can simplify this process, making it easier to manage freelance teams without draining resources.

For instance, tools like Trello or Monday.com help automate task assignments, while AI-powered time trackers like Clockify or goMeter can monitor productivity. These tools ensure you maintain control without micromanaging, boosting both efficiency and cost-effectiveness.

3. Structure Teams for Flexibility

To successfully scale with freelancers, teams need clear structures and independence. A blended team—where in-house employees handle core functions while freelancers work on specialized tasks—can provide flexibility as your business grows.

For example, a web design firm could keep in-house project managers but hire freelance developers and designers as needed. This setup ensures responsiveness without overstaffing.

4. Use the Right Tools and Platforms

Invest in platforms that support freelancer integration and project management. Tools like Asana for workflow management, Google Drive for cloud storage, and Slack for communication help keep remote teams connected and on task.

Using a freelance management system can streamline onboarding and payments, ensuring smooth operations. Early adoption of these tools will make scaling easier as the freelance workforce continues to expand.

Conclusion

The freelance revolution offers businesses an opportunity to increase agility, cut costs, and access specialized talent. By building a strong culture, leveraging AI tools, structuring teams for remote work, and adopting the right platforms, your company will be well-positioned for success.

Start hiring skilled freelancers today through goLance, and unlock new growth opportunities for your business.

In today’s fast-paced digital world, staying ahead of the curve is crucial for long-term success. Developing an agile, remote workforce that can work asynchronously across time zones while maintaining consistent values, work ethic, and organizational structures is essential.

This requires embracing cutting-edge technologies that enable your business to grow and scale in an ever-evolving economic landscape.

Here are 5 ways to future-proof your business by leveraging technologies that maximize the potential of a freelance workforce.

1. Leverage Communication and Collaboration Platforms

Effective communication is the foundation of any successful team, especially when your workforce is spread across the globe. We’re all familiar with popular platforms like Slack, Microsoft Teams, and Google Workspace, which facilitate real-time messaging, video conferencing, and document sharing.

To fully harness the power of these tools, it’s crucial to implement strong processes and consistent communication practices across your organization.

Explore the market to find the platform that best meets your business's specific needs and ensure that your team is trained to use it effectively.

2. Implement Robust Project Management Software

To ensure remote teams perform at their best, ease of integration and communication is key. Project management tools like Asana, Trello, Notion, and Monday.com offer real-time collaboration and support asynchronous work, making them ideal for distributed teams.

While many of these tools provide similar functionalities, it’s important to evaluate which one aligns best with your business’s needs—considering factors like team size, project complexity, and budget.

By integrating the right software, you can streamline workflows and enhance collaboration, regardless of your team’s location.

3. Utilize Time Tracking Tools

Integrating workflows and optimizing collaboration is essential, but maintaining oversight is just as important. With remote teams and freelancers, keeping track of progress can be challenging.

Time-tracking tools like Toggl, RescueTime, Hubstaff, and goMeter provide detailed insights into how time is spent on various tasks, helping both managers and freelancers optimize productivity.

These tools allow you to scale effectively and ensure that work is completed on time, without overextending resources.

4. Harness the Power of AI Analytics

AI is transforming how businesses operate, and it’s a powerful tool for optimizing remote work. Many of the platforms mentioned above integrate AI-driven analytics, which can help you identify workflow bottlenecks, optimize resource allocation, and make data-driven decisions.

With AI, you can turn data into actionable insights, allowing your business to stay ahead of the competition by doing more with less. AI also automates routine tasks, freeing up your team to focus on higher-value work, ultimately streamlining your operations and boosting efficiency.

5. Strengthen Cybersecurity Solutions

With a remote workforce increasingly operating online, cybersecurity is a top priority. As the technologies enabling remote work evolve, so too do the threats that can compromise your organization’s security.

Protecting sensitive data across diverse locations requires robust cybersecurity measures. Implementing solutions such as VPNs, secure access service edge (SASE) platforms, and two-factor authentication (2FA) can significantly reduce the risk of cyber threats.

Building digital teams is an invaluable asset, but safeguarding your business against potential risks is fundamental to future-proofing your operations.

Conclusion
As businesses continue to embrace the freelance and remote work model, adopting the right technology solutions is key to future-proofing your operations. By leveraging innovative tools and platforms, you can streamline communication, manage projects more effectively, and ensure that your global workforce operates efficiently and securely.

Whether you’re a small business or a large enterprise, investing in these technologies will help you stay competitive and thrive in the dynamic world of remote work.

More and more organizations are waking up to the power of the freelance workforce. It’s a new era for businesses, allowing them increased flexibility, more scalable workforces, and game-changing outsourcing solutions.

Whether expanding a team or taking on a new project, freelancers offer businesses the agility they need to achieve success in their sector. We’re in the midst of a working revolution that has proven the massive benefits that come with freelance working models.

Still unconvinced?

Here are 5 Reasons Your Company Should Embrace the Freelance Workforce.  

1. Cost efficiency

Hiring full-time employees is costly. Beyond the costs of benefits, pensions, and office space, the traditional recruitment process is time-consuming and eats into the profit margins of organizations.

With freelancers, companies can hire quickly without investing excess resources in the process. Once they’ve hired, they save further costs by outsourcing employee benefits and day-to-day costs to us.

2. Flexibility and Scalability

Undertaking a new project? Experiencing a period of rapid growth? Need to scale up or down your team?

Freelancing gives companies the power to stay agile and respond to changing market dynamics, fiscal demands, or new opportunities. Without the commitment of taking on full-time employees, freelancers allow companies to stay on target without getting bogged down in oversized teams that slow down growth.

3. Global Talent Pool

A company’s talent pool used to be limited to people who could commute to the office or were willing to relocate to a new city.

Now, a company’s talent pool is the entire world. Businesses can access the best talent and the most expert workers in their fields. No matter how specialized a role or how niche a project, freelancers can meet your exact criteria.

4. Innovation

Freelancers bring new ideas and perspectives to business. Not only do they bring the points of view of different cultures and diverse backgrounds, but they also bring a diversity of industry insights and knowledge.

The power of freelancers is that they have experience in all types of industries, organizations, and sectors. With this comes a range of valuable insights, creative approaches towards processes and best practices, and new solutions.

5. Strategic Freedom

If a company is making the most out of its freelancers, its internal team can afford to do a lot more. When external teams are developed with freelancers, the core team of a business is given the space to focus on the big picture and on achieving growth.

More time can be given to high-value activities that drive the long-term growth and success of a business. Freelancing gives growing organizations the freedom to aim bigger and achieve their goals.

Still unsure?

Still not interested in highly cost-efficient hiring, adaptable project-based hiring, flexible staffing solutions, or unparalleled access to specialist skills? Then we probably can’t help you.

If you want to take your business to the next level and scale at speed? Then freelancers could be the best choice for your company.

On the latest episode of the Scaling Edge Podcast, the host of the pod and CEO and Founder of goLance, Michael Brooks sat down with Ori Anavim to discuss how goLance helped him scale his business and stay on the forefront of innovation.

Scale, scale, scale.

Ori is the Founder and COO of Deliveright, a first-to-final-mile logistics company specializing in the delivery of heavy and bulky goods. Deliveright launched in 2015, honing in on the gap in the logistics and delivery market for the delivery of products that require multiple people to transport.

They started with one location in New Jersey and now have 50 locations across the United States. As Ori told Michael, on the whiteboard in their first office he wrote ‘SCALE’ in non-erasable marker to remind them that everything they developed had to be built to scale.

A logistical beast.

Michael and Ori discussed the challenges that come with logistics, the sheer amount of moving parts, and the necessity of developing technology that can deliver great service alongside strong customer relations.

Ori looked at the market and quickly realized that there were no out-of-the-box solutions that fully suited their needs: to scale, they had to build their own technology.

According to Ori, the tech that was out there was “archaic” with no single solution available that could look at the entire supply chain from vendor to warehouse to customer.

The Tech.

“The goal was always to deploy quickly to get the customers what they need as soon as possible. And then build on top of it.” Ori understood that delivering solutions to customers was their main priority and once it was out there, they could continue developing it further.

Deliveright established itself as a one-stop-shop, a logistics and technology company so that if they had an idea, they could test, build, and deliver it themselves. Ori’s background is technology so he understands how important it is to be able to experiment and pivot quickly without relying on third parties.

goLance and Growth.

Deliveright has been working with goLance for 5 years now. In this time, Deliveright has grown exponentially and Ovi ascribes a lot of this success to their ability to scale teams quickly using goLance,

Initially, they aimed to build out their customer service department and fill some roles in the tech functions. “The onboarding was so easy, and we were also able to very quickly find phenomenal people, many that are with us until today,” Ori said as he discussed the early days of their relationship with goLance.

As of 2024, Deliveright has goLance team members in nearly every part of their operation from sales to operations to customer service to transportation to billing. As Ori told Michael, “It was all-in-one, the time tracker, the employee utilization tracker, the payment systems.”

When you’re developing a startup, having someone to take excess paperwork off your plate and save you time is a huge asset. And this is exactly what goLance was able to do for Deliveright.

“It's been a pleasure being a part of your growth and watching you guys grow,” Michael told Ori as they wrapped up their conversation.

Deliveright is a brilliant case study of how radical growth can be achieved with goLance as your business partner.

Thank you to Ori for joining us on The Scaling Edge Podcast!

You can watch the full episode below.

Since accounting staff plays a crucial role in your organization, having a talented team matters. Your accounting professionals make sure the lights stay on, and your employees get paid.

If you are preparing to add to your accounting team, it may be time to consider whether a virtual accounting professional is a good fit. Whether you are looking to fill a gap in your team or are a small business owner ready to outsource some accounting tasks, adding a virtual role to your team might be the perfect solution.

How Do You Know What’s Right for Your Business?

First, determine the kind of help you need. Most companies utilize the services of both an accountant and a bookkeeper. What's the difference?

• A bookkeeper keeps organized records of all of your transactions. This way, you can easily access all your financial data when needed. They will pay your bills, execute payroll, and prepare invoices. A bookkeeper is involved in the daily operation of your company. They account for every dollar that moves through your books and manage finance-related tasks.
• An accountant uses financial data to develop a comprehensive picture of your company and create a plan for the future. An accountant is an essential part of your business and a person you need to schedule time with periodically to stay on track. They can often prepare your business taxes using the information from your bookkeeper.

When is the Time to Hire Virtual?

Once you know what type of help you need, the next step is figuring out when it’s time to hire the perfect fit. If any of the following scenarios resonate with you, it's time to pull the trigger and find an accountant for hire or virtual bookkeeper for hire.

You are in a Season of Growth

If your business has grown to the point you struggle to keep up with your bookkeeping, it is time to hire a virtual bookkeeper.

Often, small business owners try to do it all. On top of daily operations and planning for the future, there are a million administrative tasks to tackle. The easy thing to let fall through the cracks is bookkeeping.

Growth also indicates an opportunity to reconvene with an accountant. Understanding what growth means for your present and future will give you a plan to move forward.

Many people find that they are simply not cut out to handle their own accounting tasks. It is detailed and requires a specific knowledge base. When you find your accounting practices are over your head, it's a great thing to outsource so you can free up some time and energy.

Your Time is Stretched Thin

Even if you know how to handle your accounting tasks yourself, often your time is better spent elsewhere. Imagine everything you could do with your time instead of managing your books and handling payroll. Few tasks are as easily delegated as your accounting, making it one of the easiest things to bring in help for.

Your time is valuable. You should be dreaming about the future, investing in your team, connecting with clients, and executing essential functions. If you find that you are pushing aside the things that matter most to work on invoices and payroll, now is the time to hire help.

Your Bookkeeping isn't Getting Done

If you are at a point where your basic bookkeeping isn't getting done, today is the day to hire help. Inputting receipts and tracking expenses is easy to put off, but when you do, it creates a backlog of work. Do your future self a favor and stay on top of your bookkeeping.

If you are continually behind, you likely don't have the time and resources to keep things up to date. It's the perfect excuse to remove the task from your plate and hire a virtual bookkeeper.

You Need Expertise

If you are encountering problems with your accounting that you feel ill-equipped to handle, delegate your accounting to a professional. Many small business owners can manage their own books for quite some time before encountering a problem that needs a professional.

Adding an accounting professional to your team also gives you the gift of an expert's knowledge and expertise. Your team gets better every time you add someone with a specialized skill.

You Would Benefit From Cost Savings

A massive benefit to hiring virtual accounting staff is the cost savings. When you hire freelancers for virtual help, you open yourself to a world of possibilities. You can hire someone who comes with everything they need to start working from home. This saves you money on office space, the cost of benefits, and office equipment.

If you really need an affordable way to acquire the help you need, consider hiring from a low-cost living area, where a liveable wage translates to less money out of your pocket.

You are Ready to Go Paperless

If you are ready to take your company the paperless route, it's the perfect time to connect with a virtual accounting team. Migrating to virtual record keeping will cut down on clutter, make your records easy to find and access, and allow you to hire virtual accounting professionals.

While going paperless can seem like a daunting challenge, most businesses find that after the initial adjustment, it's a vast improvement. This switch presents the perfect time to bring in a professional to help with the transition and develop the perfect system to use moving forward.

Need Help Finding Accountants to Hire Virtually?

Hiring freelance, remote employees has never been easier. Companies like yours can benefit as the workforce takes control of their careers by moving to freelance work. A wider talent pool, lower labor costs, and easy hiring are just a few benefits of hiring virtual employees. All you have to do is visit a freelance marketplace, where you can be in contact with a variety of bookkeeping and accounting professionals from all over the world.

Video

As the host of "The Digital Marketing Mentor" podcast, I've had the privilege of engaging with some of the most brilliant minds in the industry. In a recent episode, I sat down with Stephen Lucas, the host of "The Scaling Edge," and his co-host Maxwell, to dive deep into the ever-evolving world of digital marketing. Our conversation spanned a range of topics, from SEO to paid search, and the critical role of mentorship in this dynamic field.

From Diamonds to Digital: My Journey

My path to becoming a digital marketing expert and professor at the master's level is anything but ordinary. I grew up in an immigrant family from South Africa, where my family was deeply involved in the diamond industry. This unique background instilled in me a strong work ethic and an appreciation for the value of hard-earned success.

However, my professional journey took a turn when I decided to step away from my roots to obtain a rabbinical ordination. This experience, while seemingly unrelated to marketing, taught me the importance of community and communication—skills that are incredibly relevant to the digital marketing world.

The pursuit of an MBA was the catalyst for my transition into the digital marketing sphere. It was during this time that I recognized the power of the internet as a transformative marketing tool. This realization led me to start my own digital marketing agency, where I've been able to apply my practical education and hands-on experience to help businesses thrive online.

The Core of Digital Marketing Strategy

In our discussion, Stephen and I explored the core areas that shape digital marketing strategies today. SEO, paid search, and paid social are the pillars that support a robust online presence. We compared the stability and potential risks associated with various marketing channels, including social media, SEO, and email marketing. The key takeaway? Adaptability is crucial. Staying abreast of industry changes can make or break a marketing campaign.

Budget Considerations and Marketing Choices

For businesses operating on limited budgets, choosing the right marketing strategy can be daunting. Stephen and I discussed the merits of focusing on platforms like Google Play for products with existing demand versus leveraging social media to build brand awareness and engagement for newer products. We also tackled the challenges of setting realistic expectations for marketing outcomes, particularly when venturing into new or unfamiliar markets.

The Quality of Leads and the Role of Ad Agencies

A significant part of our conversation revolved around the importance of tracking and evaluating the quality of leads generated through marketing efforts. Ad agencies play a pivotal role in providing insights into lead conversion and customer acquisition. As a digital marketing mentor, I emphasize the necessity for agencies to go beyond mere numbers and delve into the quality and potential of each lead.

Mentorship: The Heart of Growth in Digital Marketing

Mentorship is a cornerstone of success in any field, and digital marketing is no exception. My podcast, "The Digital Marketing Mentor," is a testament to my commitment to guiding up-and-coming marketers and business professionals. Through candid discussions with industry leaders, the podcast serves as a platform for sharing knowledge and fostering growth.

Conclusion: Embracing the Digital Marketing Journey

Throughout our engaging conversation, my experiences and expertise in digital marketing were on full display. The insights shared are a testament to the complex nature of the industry and the need for businesses to make informed decisions when collaborating with ad agencies.

As we wrapped up the episode, it was clear that the impact of generative AI on SEO and other aspects of digital marketing is a topic to watch closely. The landscape is changing, and with it, the strategies we employ must evolve.

For businesses looking to navigate the complexities of digital marketing, understanding the importance of adaptability, quality lead evaluation, and the value of mentorship is paramount. As your digital marketing mentor, I'm here to guide you through this journey, ensuring that your marketing efforts are not just seen but truly make an impact.

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As the host of a podcast that delves into the intricacies of entrepreneurship and the personal growth that comes with it, I had the pleasure of sitting down with Virginie Glaenzer, a beacon of innovation and a testament to the entrepreneurial spirit. In our latest episode, Virginie, a successful entrepreneur and digital marketing expert, took us through her remarkable journey from her roots in France to the bustling tech scene in the United States. I'm excited to share with you the wealth of knowledge and the profound insights she imparted during our conversation.

From France to Silicon Valley: A Leap of Faith

Virginie's story begins with a bold move that many dream of but few dare to make. Alongside her husband, she left the familiarity of France for the promise of opportunity in California. The transition was anything but smooth; financial struggles loomed large as they pitched their startup to investors amidst a sea of uncertainty. Virginie's tale is a stark reminder that the path to success is often paved with setbacks and failures. Yet, it's her resilience in the face of adversity that sets the stage for the invaluable lessons she would come to learn.

Building Businesses and Cultivating Community

The technology industry can be unforgiving, but Virginie's perseverance paid off. She didn't just find success; she built it from the ground up, exiting multiple businesses that left a lasting impact. One of her ventures, a co-working space, became a crucible for learning. It was here that Virginie discovered the undeniable value of community in business. She stresses the importance of surrounding oneself with a supportive team, a lesson that echoes through the halls of every successful enterprise.

Redefining Success in a Changing World

Our conversation took a deeper dive into the evolving landscape of entrepreneurship. Virginie's reflections on the changing definition of success struck a chord with me. She advocates for finding fulfillment in one's work and underscores the necessity of a balanced and meaningful lifestyle. The COVID-19 pandemic, as catastrophic as it was, brought about a seismic shift in work culture. Remote work became the norm, and with it, a reevaluation of traditional notions of success and work-life balance. Virginie's experiences during this time only highlighted the adaptability and resilience required of entrepreneurs.

Embracing the Entrepreneurial Spirit

Throughout our discussion, Virginie illuminated the challenges and rewards that come with the entrepreneurial territory. She emphasized the significance of building a supportive community—not just for business success but for personal growth as well. The modern business landscape, as Virginie sees it, is one that is increasingly aligning with the values of work satisfaction and personal fulfillment.

Conclusion: The Pursuit of Meaningful Success

Virginie Glaenzer's journey is more than just a story of entrepreneurial triumph; it's a roadmap for those seeking to forge their own paths in the business world. Her unique and thought-provoking outlook on the entrepreneurial journey serves as a guide for the pursuit of meaningful success. As we wrapped up our conversation, I couldn't help but feel inspired by the wealth of insights Virginie shared. Her story is a powerful reminder that while the road to success is never easy, it is the lessons we learn and the community we build that truly define our achievements.

I hope that Virginie's experiences and perspectives resonate with you as much as they did with me. Whether you're an aspiring entrepreneur or a seasoned business owner, there's a wealth of wisdom to be gleaned from her journey. Join me in embracing the entrepreneurial spirit and redefining what success means in our lives.

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Welcome to my blog, where I, Stephen Lucas, host of "The Scaling Edge" podcast, delve into the fascinating world of blogging, content creation, and the innovative use of AI tools in the digital space. In a recent episode, I had the pleasure of interviewing Ryan Robinson, a prolific creator and the founder of Ryrob.com. Ryan's insights into the blogging industry are invaluable, especially for those looking to start their own blogging journey. So, let's dive into the key takeaways from our conversation.

The Journey to Monetizing Your Blog

Starting a blog is an exciting venture, but it's essential to have realistic expectations about the time commitment involved. Ryan emphasized that making money from a blog takes time—six months at the very least, provided you're dedicating significant effort to it. For beginners, it's a slow-burn project that could span years. The learning process is integral, and focusing on a niche you're passionate about can position you as an expert, which is crucial for early monetization.

Leveraging AI Tools for Enhanced Blogging

As someone who's not a natural copywriter, I've found AI tools like ChatGPT to be game-changers. They help refine ideas, correct grammar, and ensure the content is coherent and engaging. Ryan shared that he's been exploring how to use AI in blogging, offering 30 free AI tools on his blog and a platform called RyteBlogger for those who want to dive deeper. AI can be particularly useful for content repurposing, such as converting YouTube videos into blog post drafts—a time-saving technique that maintains content quality.

Self-Promotion and SEO: The Cost-Effective Strategy

For new bloggers or creators without the budget for paid marketing, understanding keywords and developing relationships for backlinks are key strategies for self-promotion. Ryan and I discussed how transcribing video content and incorporating well-known keywords can significantly boost SEO and drive traffic, all without spending a dime.

The Evolution of Blogging Platforms

Ryan's blogging journey began in college, where he was introduced to the world of internet marketing and blogging. He started with WordPress in its early days, experimented with Tumblr, and eventually returned to WordPress. We reminisced about the days of customizing Myspace profiles, highlighting how far web design and blogging platforms have come since then.

The Highs and Lows of Content Creation

Ryan shared a highlight from his blogging career: a single article that generated substantial affiliate commissions for over two years. However, the ever-changing SEO landscape taught him the importance of not becoming complacent. Similarly, I recounted an experience with a Facebook ad that, due to a glitch, continued to generate a significant ROI long after it should have stopped. These stories underscore the unpredictable nature of online business and the need for diversification.

Connecting with Ryan Robinson

For those eager to learn more from Ryan or to engage with his content, he can be found at Ryrob.com, his central hub for all his work. His journey and expertise in blogging are a testament to the power of dedication and strategic thinking in the digital content realm.

In conclusion, my conversation with Ryan Robinson was a treasure trove of insights for anyone interested in blogging and content creation. From the commitment required to the strategic use of AI tools and SEO, the lessons learned are invaluable for both novices and seasoned creators. As we continue to explore the ever-evolving landscape of online business, it's clear that adaptability, learning, and a passion for your niche are the cornerstones of success.

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As the host of a podcast that delves into the intricacies of business and technology, I recently had the pleasure of sitting down with James Armijo, the CEO of Entero, a trailblazing software company in the apparel decoration industry. In this blog post, I'll share the valuable insights and lessons from our conversation, which not only shed light on Entero's journey but also offer guidance for businesses facing the complexities of mergers and the need for innovation.

The Genesis of Entero

Entero is not your average software company; it's a beacon of innovation for the apparel decoration industry. Born from the merger of Printable and InkSoft in 2022, Entero has quickly established itself as a key player, with roots stretching back to the early 2010s. During our interview, James Armijo took us through the company's history, highlighting how Entero provides software solutions that automate and enhance processes for businesses within this niche market.

James Armijo: From Finance to Tech Startup Maverick

James's journey is as fascinating as it is inspiring. Starting his career in finance, he made a significant pivot into the tech startup world. His passion for team environments and leadership was a driving force behind his decision to join Entero in 2022. James candidly shared his experiences in managing teams and nurturing company growth, underscoring the challenge of merging two companies with dedicated customer bases to forge a unified, stronger entity.

The Merger: A New Business in Disguise

Mergers are never a walk in the park, and Entero's story is no exception. James likened the experience to launching a new business, requiring a startup mindset to navigate the inevitable turbulence. He emphasized the critical need to establish a fresh culture, clear decision-making frameworks, and to thoughtfully consider the impact on existing teams, especially regarding skill sets and roles.

Integrating Teams: A Delicate Dance

In our discussion, I shared my own experiences with mergers and the unique challenges they present, particularly when it comes to integrating different teams. Sales teams, with their inherently competitive nature, can be especially tricky. James nodded to this reality, stressing the importance of understanding individual motivations and drawing on his sports background to illustrate the competitive dynamics within teams.

Entero's Services: Tailored Solutions for the Apparel Decoration Industry

As we wrapped up our conversation, James turned the spotlight on Entero's services. He detailed how the company's software platform caters to service providers in the apparel decoration sector. For those interested in learning more or engaging with Entero's offerings, James pointed to various avenues, including scheduling a demo or exploring resources on their website.

Final Thoughts

My interview with James Armijo was more than just a peek into Entero's operations; it was a masterclass in managing mergers, fostering team dynamics, and driving innovation in a specialized industry. The insights gleaned from our conversation are invaluable for any business leader or entrepreneur looking to navigate similar waters.

Entero's story is a testament to the power of strategic mergers and the importance of adaptive leadership. As the apparel decoration industry continues to evolve, companies like Entero are at the forefront, paving the way with cutting-edge software solutions and a deep understanding of the challenges and opportunities that lie ahead.

For those of you interested in the full conversation, I invite you to listen to the podcast episode. It's packed with more details and anecdotes that are sure to enrich your understanding of the business landscape and perhaps even inspire your next move.

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Welcome, sports aficionados and inquisitive readers! I'm Stephen Lucas, your guide on The Scaling Edge, and it's my pleasure to recount the fascinating tale of Chat Sports. In a recent podcast, I sat down with James Yoder, the pioneering CEO behind Chat Sports and the creative force of Chat Sports Studios. We delved into the company's origin story, its strategic shifts, and the inventive revenue models that have catapulted it to stardom in the media world, even against the backdrop of a global pandemic. I'm eager to share with you the insights and takeaways from our enlightening dialogue.

The Birth of Chat Sports:

Chat Sports emerged with a clear yet audacious mission: to craft an iPhone and Android app, coupled with a website, that would act as a central hub for news and social interaction, all tailored to the sports teams that fans fervently support. The vision was to curate a personalized sports fan experience, bringing together the content that resonated most with each user.

Adapting to the Social Media Landscape:

As the digital landscape transformed, Chat Sports was quick to adapt. Recognizing the rise of social networks like Facebook and Twitter as primary sources for content, James Yoder and his team pivoted towards video content, launching daily shows on Facebook Live. This strategic move was a turning point, with their live shows attracting a staggering 600,000 to 800,000 viewers during peak times.

Diversifying Revenue Streams:

In our conversation, Yoder illuminated the various revenue streams that have been pivotal to Chat Sports' expansion. From YouTube advertising and direct sales to advertisers, to YouTube super chats and licensing agreements for Amazon Alexa video devices, Chat Sports has developed a dynamic approach to generating income. Yoder highlighted the importance of audience interaction and engagement, which has been central to shaping their content strategy and, by extension, their financial growth.

Scaling the Team and Content:

Chat Sports has experienced remarkable growth, evolving from a modest team to a workforce of over 30, with plans to scale even further. The past 24 months have been especially transformative, marked by a push to produce more content and reach a wider audience. This growth has not only solidified their presence in the sports media domain but has also been a significant contributor to their economic prosperity.

Navigating the Pandemic:

The onset of the global pandemic brought about challenges for businesses everywhere, and Chat Sports was no exception. Yoder spoke openly about the initial downturn in audience and revenue during the pandemic's early stages. Nevertheless, Chat Sports' tenacity was evident as they chose to intensify their content production rather than retreat. This steadfast commitment to progress was a crucial element in their rebound and ongoing triumph.

Conclusion:

Our dialogue with James Yoder stands as a powerful illustration of the importance of adaptability, creativity, and tenacity in overcoming obstacles. The evolution of Chat Sports from a simple news app to a formidable media entity provides invaluable lessons for entrepreneurs and companies aiming to thrive in the ever-evolving digital landscape. As we concluded our chat, it was evident that the trajectory of Chat Sports is as promising and vibrant as the sports luminaries they report on. Keep an eye out for more episodes of The Scaling Edge, where we'll continue to delve into the forefront of business growth and innovation.

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It’s simple. The higher your rankings, the higher your profits. If we have learned anything about the modern era of e-commerce, it's that rank matters. Understanding the science of search engines and convincing them to give you top billing takes intentional effort and consistency. This is why it pays to hire an SEO expert.

An SEO (Search Engine Optimization) expert understands the nuances of modern search engines, like Google, that will enhance your exposure and get you more clicks. Everyone is gunning for those top spots, so you have a lot of competition. An experienced SEO expert is worth their weight in gold.

Quality SEO Experts Take Their Time

Someone worth paying for your SEO needs will take the time to understand your business and ideal clients or customers. They will develop a strategy to not only increase your search rankings, but to increase them within your target audience that will drive conversions or sales. They will optimize your entire website, decreasing load times and building links to your high-quality content. If you need more content, they will help create it to help your site get in front of potential customers.

You won’t just get random traffic, but optimized traffic that will be more likely to convert. They will take the guesswork out of the task and put in the work to raise your search rankings to get you in front of your target audience.

SEO is an Investment

Because SEO takes a lot of time and effort to start seeing results, it can be costly. Imposters have realized companies are willing to pay good money for SEO, and prey on the fact that they don’t have to show results for a while if at all to unsuspecting businesses. People with minimal understanding and mediocre operations sell their services for top dollar. Businesses sometimes only realize they are working with an amateur after spending tens of thousands of dollars and not seeing results.

It's an easy mistake to make. The average business owner has little to no experience with SEO. It is a relatively new and evolving field, so how can you know if you are hiring a true expert or a fraud?

How to Weed Out Unqualified SEO Candidates

If hiring someone to handle your SEO, start with a thorough interview. This interview should give you an accurate picture of who this person is and how successful they will be with your SEO. Keep an eye out for these five red flags indicating the person is unqualified for the role:

1. They Can't Explain Their Process

SEO isn't a secret. Anyone can get online and learn a thing or two about search engines. It is a red flag if someone won't disclose their process or tells you it is proprietary. If someone can't explain how they are able to achieve results, there is a good chance they have no clue what they are doing. Or they could be doing things that could hurt your search engine rankings in the long run, such as:

• Keyword Stuffing–the excessive use of targeted keywords on specific pages on your site to increase rankings. It’s an old SEO tactic that search engines’ algorithms now penalize.
• Over-optimizing Content–creating too many improvements at once, so they start to harm rankings instead of helping them.

You have entrusted this person with your company's reputation and future earnings. In return, they need to be fully transparent with you. An experienced SEO expert will educate you about how they can make you more popular with search engines. Before signing the dotted line, you should understand exactly what they will do for you.

2. They Make Unrealistic Promises

The thing about SEO is that nothing is guaranteed. Can someone increase your rankings? Absolutely. Can they promise you a top-three rank? Nope. Anyone you hire for SEO should promise results that are actually possible. A sure sign of an underqualified SEO expert is promising things that simply aren't possible.

Nothing is worse than working with someone who overpromises and under-delivers. If you are getting promises that sound too good to be true, they probably are. Let's be clear about something: SEO takes consistent work over time. SEO takes time to research and write content. It also takes search engines time to index and rank your website and build relevance on your content. It's a multi-faceted process that requires attention in multiple areas of your online presence. If someone tells you otherwise, they probably aren't very good at what they do.

3. They Have No Proof of Their Prior Work

You should first ask for a portfolio of the person's prior work. This should include data on previous clients and how their traffic increased over time to increase conversions. Or they could give you concrete examples of tracking specific keywords or search targets and how their processes helped them rank for those. Specifically, they could show you examples of their client's analytics. Regardless of how they show it, anyone who says they are an expert should have the portfolio to back it up. Ask them to walk you through their process to increase their current clients' search engine rankings.

Providing data is an easy thing for an SEO expert to do. Data is a part of the process and easy evidence that they are doing their job. They should be eager to show you how effective they are. If they hesitate to show you proof of their success, it likely means there is limited success to share.

4. They Don't Look at Your Analytics

If someone claims they can enhance your SEO without consulting your analytics, that is your sign to run. Your analytics are a key part of the SEO puzzle. A true SEO expert can read your analytics and formulate a unique strategy for your company.

Truly understanding your site's analytics is an acquired skill. Someone who fully grasps analytic data can see things that the average person can't. So not only should they be looking into your analytics, but they should be able to explain to you how your analytics will be the foundation of their SEO strategy. They should also continue to track these throughout to understand the quality of the traffic they are bringing to your website and how it has a direct business impact for you.

5. They Don’t Have Technical Expertise

A huge part of SEO is website errors. An SEO expert needs to understand the technical aspects of web development, such as HTML, CSS, and JavaScript. Somebody that’s not technical won’t be able to identify and fix errors and broken links that are harming your website’s visibility and rankings. SEO experts with technical backgrounds will also be better equipped to adapt to algorithm updates and implement new strategies that align with the latest best practices.

Bonus Redflag: They Use AI-Generated Content Blindly

Artificial Intelligence (AI) is relatively new, and there are instances when it can be wrong or inaccurate. AI also struggles citing sources. When your trust and credibility go out the window, especially for niche industries like medical or financial businesses, this can destroy rankings.

AI has a place, and it can be helpful for content-generation. However, it should be used with caution. Right now, search engine algorithms reward unique, quality content.

Your SEO Expert Should Also Keep You Informed

Even though you outsource your SEO, you still want all the juicy details. Choose someone that brings you up to speed by providing regular updates. Your SEO company should be reaching out periodically to show you what they have done and how your analytics reflect their work.

With that in mind, good SEO takes time. They may not have anything to report in the first few months of working with you. Slow, consistent progress is a good thing. While you won't see results overnight, it's fun to celebrate the small victories along the way. If an SEO service does not offer this, you want to find someone who can put their money where their mouth is and prove that their approach works.

A legitimate SEO expert for hire will be transparent about their processes and use the most up-to-date SEO methods. They should understand your business, your targets, and how search engines have progressed over time. They will make data-driven insights and ensure their strategies will help, not hinder, your rankings. The quality of your content matters, and a true professional is aware of this. Partnering with an SEO expert is an exciting step for your business. It is just the beginning of your journey to more organic traffic, conversions or sales, record profits, and future growth.

As the host of "The Scaling Edge" podcast, I've had the privilege of engaging with some of the most inspiring and insightful individuals across various industries. In a recent episode, I sat down with Lee Elias, a name synonymous with team building, leadership, and entrepreneurial spirit. Lee's journey from a young hockey enthusiast to a revered coach, author, and entrepreneur is nothing short of remarkable, and I'm excited to share the wealth of knowledge he imparted during our conversation.

From the Ice Rink to the Boardroom: Lee Elias's Story

Lee's passion for ice hockey was the catalyst for his impressive career. His dedication to the sport was evident when he took on the challenge of coaching his alma mater's hockey team, which was on the verge of suspension. Through his leadership, the team experienced a dramatic turnaround, showcasing Lee's innate ability to foster unity and drive performance.

The Therapeutic Power of Writing

Transitioning from coaching to authorship, Lee found solace and joy in writing. It became a therapeutic outlet that complemented his business ventures. His books on team building and leadership have established him as a thought leader, influencing many in the field.

The Essence of Work Ethic and Discipline

During our discussion, Lee and I delved into the importance of work ethic and discipline. Success isn't just about talent; it's about consistency, discipline, and cultivating productive habits. Lee's perspective on goal setting is particularly enlightening. He advocates for an "infinite game" approach, focusing on continuous improvement rather than fixed outcomes. This mindset encourages pushing beyond limits and achieving long-term success.

Innovation in Entrepreneurship: The Hockey WrapAround

Lee's entrepreneurial journey led to the creation of the Hockey WrapAround, a product designed to protect hockey sticks on non-ice surfaces. This innovation gained significant traction during the COVID-19 pandemic when ice rinks were closed, highlighting the importance of adaptability in business.

Cultivating a Winning Team Culture with Game Seven Group

The Game Seven Group is where Lee extends his expertise in team building to organizations. We discussed the complexities of nurturing a strong organizational culture, emphasizing trust, communication, and a shared sense of purpose. Lee believes that defining trust and fostering effective communication are pivotal in achieving collaboration and accountability within a team.

Aligning Values in Hiring Practices

Our conversation also touched on hiring practices and the importance of aligning new hires with an organization's goals and values. Lee's approach to interviews focuses on candidates' personal goals and their vision of an ideal team. He stresses the need for a mutual investment between employer and employee, paving the way for shared success.

Connecting with Lee Elias

For those eager to connect with Lee or seek his guidance, he prefers interpersonal communication and can be reached via social media at @leamjeliaselias or through his website, gamesevengroup.com. Lee is open to answering questions and engaging in meaningful conversations.

Parting Thoughts

As we wrapped up the episode, Lee reiterated the significance of bringing a strong work ethic and dedication to every endeavor. It's not just about the skills that can be taught; it's about the consistent effort and commitment that lead to success.

I'm grateful to Lee Elias for sharing his invaluable insights with us. His experiences serve as a testament to the power of passion, discipline, and the pursuit of an "infinite game" in both personal and professional realms. Until next time, keep scaling the edge of your potential, and remember, the game never ends—it only evolves.

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As the host of "The Scaling Edge" podcast, I've had the privilege of engaging with some of the most insightful minds in the business world. In a recent episode, I sat down with Ryan Johnson, an outsourced Chief Operating Officer with an impressive background in college baseball coaching and executive leadership in higher education. Alongside us was Max, an active participant in our discussion about the intricacies of scaling a business. Today, I want to share with you the invaluable lessons and insights from our conversation, which I believe can transform the way you approach growth and scalability in your own ventures.

Meet Ryan Johnson: From the Baseball Field to the Boardroom

Ryan Johnson's journey is a testament to the power of passion and the importance of adaptability. His transition from a college baseball coach to a leader in higher education, and now to an outsourced COO, has given him a unique perspective on leadership and team dynamics. Ryan's dedication to helping businesses, especially in the SaaS industry, is driven by his love for assisting others in achieving their goals. His story is a reminder that the skills we acquire in one area of our lives can have a profound impact on our success in others.

The Role of Leadership and Infrastructure in Scaling

One of the key takeaways from our discussion was the critical role of leadership, people, and infrastructure in scaling a business. Ryan pointed out that scaling is not just about front-end growth; it's about building a strong foundation that can support that growth. This means having the right people in the right positions, clear roles and responsibilities, and a team atmosphere where everyone is invested in the company's success.

Motivating Employees: The Sports Analogy

Ryan drew an interesting parallel between motivating employees and coaching a sports team. Just as athletes need to be committed and motivated daily to stay ahead, employees need to understand how their contributions lead to personal and professional growth. This sense of ownership is crucial for a business to scale effectively.

Empowering Employees: A Case for Shared Goals

We delved into the practical steps of empowering employees and involving them in decision-making processes. Ryan emphasized the importance of aligning employees' career
aspirations with the company's mission and vision. By fostering a sense of shared goals, businesses can create an environment of mutual success and commitment.

A Case Study in Efficiency and Cost Savings

Ryan shared a compelling case study of a property management group that faced challenges with incoming growth due to a lack of foundational structure. Through his assessment and implementation of accountability measures, he bridged the gap between ownership and staff, leading to increased efficiency and significant cost savings. This example highlighted the tangible benefits of having a strong operational foundation.

The Fractional Executive: A Bridge to Success

Our conversation concluded with Ryan discussing his role as a fractional executive, typically engaging with companies for 3 to 12 months. His objective is to help businesses transition to full-time executives, providing the necessary support and guidance for their continued success.

Connect with Ryan Johnson

For those interested in learning more about Ryan's expertise and how he can help your business scale, I encourage you to visit his website and LinkedIn profile. His resources and insights are invaluable for any business owner or executive looking to build a solid foundation for growth.

Final Thoughts

The episode with Ryan Johnson was a deep dive into what it truly takes to scale a business. The foundational aspects of growth, the importance of leadership and team dynamics, and the role of a fractional executive are all critical components that can determine the success of your scaling efforts. I hope the insights from our discussion have provided you with a clearer path to scaling your business effectively.

Remember, scaling is not just about growing; it's about growing smartly. With the right foundation, leadership, and team, your business can reach new heights without compromising its core values and operational integrity. Keep these lessons in mind as you embark on your journey to scale, and don't hesitate to seek out the expertise of professionals like Ryan Johnson to guide you along the way.

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As the host of The Scaling Edge, I've had the pleasure of engaging with some of the most innovative minds in the business world. In a recent episode, I sat down with Matt Baker, the founder of Benchmark Growth Marketing, to explore the fascinating intersection of art and marketing. Matt's unique background and approach to marketing offer a wealth of insights that I'm excited to share with you in this blog post.

From Fine Arts to Marketing Maven

Matt Baker's journey is not your typical career path. With a college background in fine arts, focusing on art and sculpture, Matt made an unconventional transition into the marketing industry. This artistic foundation, however, has proven to be a significant asset. Matt believes that the principles he learned in the world of art—such as the importance of clear and compelling messaging—have a direct application in marketing.

During our conversation, Matt emphasized that marketing, much like art, requires a delicate balance of subtlety and clarity. The way a message is crafted and presented can make all the difference in how it is received by the audience. This is where Matt's agency, Benchmark Growth Marketing, shines, specializing in positioning and messaging for their clients.

The Power of Words in Marketing

Words are the lifeblood of effective marketing. Matt's agency has demonstrated time and again that the right words can significantly improve a business's connection with its audience. He shared an example of how his work with accounting firms led to a noticeable increase in conversion rates. By refining their messaging to focus on the benefits to the clients, rather than just the services offered, these firms were able to better communicate their value proposition.

Storytelling: Making the Customer the Hero

One of the most compelling aspects of our discussion was the concept of storytelling in marketing. Matt is a proponent of the StoryBrand framework, which is centered around positioning the customer as the hero of the story. He argues that businesses need to enter into their customers' narratives and show how they can help the customers achieve their goals.

This customer-centric approach to storytelling is a powerful tool for businesses. It's not just about selling a product or service; it's about understanding the customer's journey and demonstrating empathy and support along the way. By making the customer the hero, businesses can create a deeper connection and foster loyalty.

Connecting Art, Storytelling, and Marketing

The insights Matt shared during our episode are a testament to the value of integrating creativity with marketing strategy. The principles of art critique—such as composition, focus, and contrast—can be applied to marketing to enhance the effectiveness of a business's messaging. Similarly, the art of storytelling can transform how businesses engage with their audience, making the narrative more relatable and the brand more memorable.

Final Thoughts and Contact Information

Our conversation with Matt Baker was not only enlightening but also a reminder that marketing is an ever-evolving field that benefits from a diverse range of perspectives. For those interested in learning more about Matt's approach to marketing and how it can benefit your business, he has generously shared his contact information. You can reach out to him and the team at Benchmark Growth Marketing to tap into the synergy of art and marketing.

In conclusion, the blend of art and marketing is a potent combination that can elevate a brand's messaging and connect with the target audience on a deeper level. As we continue to explore the edges of scaling businesses, it's clear that creativity and strategy go hand in hand in crafting a successful marketing approach. Stay tuned for more insights and discussions on The Scaling Edge, where we push the boundaries of what's possible in business growth and innovation.

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