As the host of the Scaling Edge podcast, I recently had the pleasure of welcoming Kevin Palmieri, the CFO and founder of Next Level University, a global top 100 podcast. Kevin's journey from financial success to personal fulfillment is both inspiring and enlightening, and I'm excited to share some of the key insights from our conversation.
The Journey to Self-Improvement
Kevin's story is a testament to the power of self-improvement. Despite achieving financial success in his mid-twenties, he found himself feeling unfulfilled and even contemplated suicide. His insecurities and lack of self-worth, he explained, stemmed from his upbringing. He believed that external success would fill the void inside him, but when he achieved it, he realized it didn't bring him happiness.
One morning, feeling overwhelmed, Kevin reached out to a friend who suggested changing his environment. This gave Kevin hope and made him believe that things could be different. He decided to quit his job and go all-in on his podcast, despite having no audience or business background. I was struck by Kevin's courage and determination, and his belief that the struggle of building his business was easier than the struggle of living a life that didn't fulfill him.
Scaling with an Unscalable Personal Touch
Kevin's approach to scaling is unique. He helps people scale their lives and companies by emphasizing the importance of maintaining an unscalable personal touch. He believes that adding value and focusing on the customer's experience is more important than just scaling for the sake of it. This resonated with me, as it's a reminder that providing unscalable value can lead to sustainable growth.
Building Authentic Relationships
Kevin and his team have built their personal brand by focusing on building authentic relationships with clients and customers. He emphasizes the importance of adding contextual value and not just relying on marketing tactics to sell products or services.
He shared an example of a client who wanted to scale her coaching business through online courses. Instead of running ads, Kevin advised her to create a warm list of people who had already bought from her and send them personalized messages. This simple action resulted in filling her online courses and group coaching program.
The Power of Human Connection
Kevin believes in the power of human connection and building relationships based on genuine interest and value. He suggests reaching out to people in your contact list, even if you don't know them well, and sending personalized audio or video messages to make a lasting impression.
In conclusion, Kevin encourages everyone to check out his podcast, Next Level University, to learn more about building authentic relationships and personal growth. His belief that it's never too late to start connecting with others and seizing missed opportunities is a powerful reminder of the potential we all have to create meaningful and fulfilling lives.