Truelogic is a premier digital agency in the Philippines and Hong Kong. In just a decade, they have grown into one of the most influential digital marketing companies in the Philippines.
Let’s find out how Truelogic comes up with business solutions, ranging from SEO and web design to social media, and PPC, which have nurtured local and international brands every single day.
goLance: Bernard, let’s begin by asking you, how did you come up with the idea to launch your digital agency? Can you tell us something about your company’s early beginnings and business history?
Bernard: We fell into it by accident. We really created a software development company. But we initially funded the business with affiliate revenue from roughly 10 online magazines which made revenue through AdSense and affiliate links.
In a few months, people were reaching out to the webmaster e-mails of those magazines asking for services.
goLance: What kind of services does your company provide, and what types of industries do you cover with your services?
Bernard: We do SEO, Google Ads, Social Media and Web Design. Most of our clients are e-commerce, real estate, banking and retail.
goLance: How can goLance clients and freelancers benefit from your services?
Bernard: It allows us to outsource the work that isn’t a core function of the business so we can focus on what we’re uniquely good at.
goLance: How do you successfully manage your remote team? Where and how do you find and hire new remote workers for your company?
Bernard: We use “boss-ware” for every new hire. They graduate from it in 6 months at which time they will have adapted the culture of communication and transparency in the business.
goLance: What are the things that set your company apart from similar service providers? What are your competitive advantages and core values?
Bernard: Research and Experience set us apart. We don’t have competitors that invest as much in research as we do.
We believe in hiring according to our values such as Proactiveness, Curiosity, Communication, Enthusiasm.
goLance: How did you find out about goLance, and what are your first impressions about our platform?
Bernard: It was mentioned by a friend that uses talent from goLance. We found it to be intuitive to navigate.
goLance: How do you compare goLance to other freelance platforms you used to or are still working on? How familiar are you with the goLance’s no-cost-to-clients policy, one of the industry’s lowest flat freelance service fees, PayDay Advance, and Variable Review Period features?
Bernard: While we still use a lot of other freelancer platforms our go-to platform for quality work is goLance. It has always been convenient and easy to find the right person within the right budget to deliver quality work.
goLance: How do you build long-term relationships with your clients?
Bernard: 1. We put them on contracts :P 2. We communicate constantly.
goLance: What are your company’s future plans?
Bernard: The goal of the company is to offer an integrated digital service that helps brands and businesses set up turn-key customer acquisition and reporting systems (from marketing to CRM).
goLance: Would you recommend our platform to your business partners and clients?
Bernard: Yes, especially if they are looking to unburden themselves from work that is not essential to their core business.