3 Things Your Freelancer Profile NEEDS
Okay, so you want steady work? You want to dominate your niche? You’re already ahead of the game and are committed to your craft. You carry yourself with professionalism. Word is out all over social media about your future business endeavors. But something just isn’t right about your freelancer profile. Prospects click on it and you even get a few bites here and there, but it’s not capturing as many leads as you think it should. Today we’re going to review the 3 most common things you can do to improve your profile right now to get you back on track. Now remember, these are actionable tips that only work if you implement them. So make sure to implement them if you’re looking to take your freelance career to the next level.
3 Things Your Freelancer Profile Needs
1. Update Your Profile Image
We live in a visual world. A world that rotates on social media. There is NO EXCUSE for using a default image in your profile. Yet, it’s amazing to see how many freelancers still have a default image as their profile.
One of the biggest objections freelancers will hear is, “I don’t know you, why should I hire you?” Being a successful freelancer requires a lot of trust between you and your client. Default images are red flags in most employer’s eyes.
The only thing worse is a terrible profile picture. You’ve seen them. They’re really dark, pixelated, out of focus images. It’s sloppy.
Go outside, use natural lighting and snap a picture of yourself. Your image is your first impression with a client, make it count.
2. Freelance Work Samples
As you embark on a career as a freelancer ALWAYS strive to be your biggest fan. As you work, take screenshots of your progress. Capture before and after images. Use these to showcase in your portfolio.
If you’re low on work — create mockups. Let a client visually see the skills you bring to the table. No one is going to market your skill set. You need to take charge on this if you want clients to pay attention to you.
Some of you may be thinking, “gathering work sample takes time.” True it does and will. Ask yourself how much time you’ll spend reaching out to prospects pitching them on your set of skills. Your time would be better spent directing prospects to a library of your samples.
Always, always, always aim to work smart, not hard.
Remember the number one objection freelancers face? It’s being a stranger. Why should I hire you, I don’t even know you. People are programmed to think, “Stranger, danger.”
Want to bypass this objection? Let past clients build trust for you. Reach out to your top clients and ask them if you could use them as a referral. Take this to the next level and add actual quotes in your profile.
As a freelancer, you need to know how to market yourself and one of the best forms of marketing is word of mouth. Having references in your profile adds social proof and clout to your skill set.
Leverage lists and longtail keywords that describe who you are. Place this in your bio.
- Position title
- Years of experience in the field
- Areas of expertise and/or your specialty
- Technical skills and program knowledge
- Industry expertise
Answer these bullets at the start of your profile. The reason why, most employers read from the top down. Make it easy for them to get a snapshot image of you are and what you bring to the table.